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Tochigi inspection tour

A five-day Tochigi inspection tour exploring product possibilities for Taiwan’s cycling market.

CASE STUDY — 01

One point of contact for
a five-day itinerary.

From 10–14 July 2026, we operated a tour through the Utsunomiya, Nikko and Nasu areas to assess product potential for Taiwan’s cycling market. We handled transport, stays, dining, activities, local coordination and full accompaniment.

Duration
5 days
Participants
3 guests
Area
3 cities +

FIELD NOTES — DAY 3

At the Nasu Kogen
Long Ride

Day 3 took the group to the Nasu Kogen Long Ride. Taking part as guest riders, they reviewed the riding environment, event operations and filming conditions. These photographs capture encounters at the venue and the food and refreshments at aid stations.

Select a photograph to view the larger image in a new tab.

Participants gathered around the Nasu Kogen Long Ride 2026 banner
The group photo at Nasu Kogen Long Ride 2026
Three people posing with a bicycle at the event venue
A photo with a bicycle at the event venue
Team members in cycling jerseys posing with participants
A group photo with a cycling team at the venue
A bowl of ramen on a blue tray
Ramen served at an aid station
Colorful ice pops arranged at a refreshment station
A selection of ice pops at a refreshment station
Rice balls and individually wrapped sweets at an aid station
Rice balls and sweets at an aid station

Five-day inspection tour itinerary

  1. 10 JUL 2026

    Narita → Utsunomiya

    DAY 1

    Arrival and location filming

    A chartered bus took the group from Narita to Utsunomiya. The first local resources were inspected and filmed before the next stages were confirmed.

  2. 11 JUL 2026

    Utsunomiya & Nikko areas

    DAY 2

    Kyudo and kendo experiences

    The group moved through fitting, etiquette, demonstrations, practice and photography, allowing us to review support for overseas first-time guests.

  3. 12 JUL 2026

    Nasu area

    DAY 3

    Cycling event inspection

    As guest riders, the group reviewed the course, event operations and filming conditions, identifying practical requirements for inbound products.

  4. 13 JUL 2026

    Nikko & Utsunomiya areas

    DAY 4

    Route test and tourism review

    A cycling route was tested alongside sightseeing, dining and rest stops to assess a complete sellable day.

  5. 14 JUL 2026

    Utsunomiya area

    DAY 5

    Municipal stakeholder exchange

    Findings were shared to discuss product development and ongoing cooperation before transport back to the airport.

WHAT THE ITINERARY PROVED

Field findings for
the next travel product.

The tour surfaced hosting requirements that cannot be learned from booking information alone, viewed through the eyes of guests, hosts and travel sellers.

01

Content capture

Experience budo, cycling and local attractions while collecting material for overseas audiences.

02

Product requirements

Verify travel times, activity duration and guest flow before packaging the itinerary.

03

Hosting readiness

Review fitting, instruction and safety for overseas first-time participants.

04

Local connections

Share findings with stakeholders and create a clear next point of contact.

Build a journey around what you want to experience.

From kyudo, kendo and cycling to transport, stays and on-site support, tell us what your group needs.

Discuss activities for your group